packaging for Dave

Product Design

The aim is to create a new product that can help the creative flow of its user, it should be able to Increase focus, energy and memory.

I aim to make a product that can be used without having to disrupt work (e.g. not hand used but is portable)

I had the idea of a burnable incense that could be lit and left to release scents into the room each different to suit different moods.

Incense

1. Incense is aromatic biotic material which releases fragrant smoke when burned. The term refers to the material itself, rather than to the aroma that it produces. Incense is usually made of a mix of dried herbs or plants with scented oils, charcoals, wood fibbers and natural adhesives bound around ether a metal or wooden stick.
   
   Brand name and ID
   
   
   

   

   
   

   

   
   

   

   
   
   My products will be a range of burnable incenses under the brand name of 'AromA', I have tried to develop a sleek and modern logo resembling the smoke trail of burning incense that flows perfectly into the brand name.
   

   

   
   

   

   
   

   

   
   

   

   in the end I decided upon the ink in water logo however the image I used was from the Internet so I recreated the image myself and created this

   

   I kept the image black and white to allow me to change its colour to fit the theme of each product (e.g purple for lavender) I was happy with this image as it captures the natural curves that smoke creates. However this image has a very wide shape rather than the smooth thin shape that I was looking for and will have to be developed further.

   
   

   Smells and their mental effects

   
   

   I also looked into the mental and physical effects of scents, I chose these 6 scents as each one had an effect that was individual to it, meaning I would be able to create a wider range of product.

   Lemon

   .boosts concentration

   .removes aggressive/anxious/run down feelings

   Lavender

   .removes emotional stress

   .calms nerves

   .removes depressed feelings and headaches/migraines

   Jasmine

   .Boosts confidence and optimistic feelings

   .boosts energy levels

   Rosemary

   .increases memory

   .fights exhaustion, headaches and mental fatigue

   Cinnamon

   .fights mental fatigue

   .boosts concentration and focus levels

   Peppermint

   .boosts energy

   .invigorates the mind

   .stimulates clear thinking
   
   Packaging
   
   
   

   

   
   

   

   
   

   

   
   
   

   
   

   I looked into the packaging used for incense and found that is usually stored in long thin polygonal prisms supported by a card tube to protect their contents. I have made several versions of these prisms for my packaging but plan to create something that would stand out against other forms of incense. 

   
   

   

   
   

   

   
   

   the two images above were my first design however they were far too short to fit a standard incense stick and were far too wide as about 2o sticks can fit in a 2cm by 2cm space, I used my smoke image to create the design on the packaging

   
   

   

   
   

   
   

   
   

   
   

   
   

   

   
   

   the above packaging is my latest design (from late November) this was based on the size and shape of common incense packaging however the packaging itself seemed far too bland.

   
   

   
   

   
   

   Product

   
   

   I plan to make 3 separate scents, lavender, to calm the user and relive emotional stress. Peppermint, to boost creative flow and cinnamon to boost energy levels.
   These products will be aimed at people from all walks of life as these are the three main things that slow productivity. 
   
   Final designs
   
   I remade my packaging and redesigned it. I made a basic template in neutral colours so I would be able to alter the colours and product names.
   

   

   Lull lavender

   

   Rejuvenating Jasmin

   

   Pickup peppermint

   

   Information Graphics

   
   

   

   
   

   

   
   

   

   
   

   
   

   Information graphics are visual information guides that show the use of a product. I wanted mine to be made up of simple flowing illustrations that link to the calming effect of my product.

   I drew all of my images in pencil before editing them in photoshop.

   
   

   

   
   

   

   
   

   

   
   

   

   
   

   Editing images

   
   

   When I first put my images into photoshop I realised they were very thick and needed to be slimed down and redrawn to regain their flowing form, I drew around in red and then traced over in black to give me my flowing shapes.

   
   

   

   
   

   

   
   
   

   

   
   
   

   

   Final sheet

   
   

   Once I recreated my images I put them into Illustrator and added written instructions, I also added contact information and warnings to the bottom of the sheet.

   
   

   
   

   
   

   Point of sale

   
   

   

   
   

   
   

   A point of sale is a shelving unit that is used to place your product to make it stand out from the rest.

   
   

   

   
   

   I created my pos in Illustrator, once made it will have three individual shelves for each of my products.

   
   

   

   
   

   I coloured the pos net in Photoshop, I used a gradient tool to give a softer transition to each shelf and product, the three colours were chosen to represent each product. 

   I used the image of the burning incense from my info graphics on each side to break up the colours and the logo was placed at the top.

   I wanted to try adding the smoke effect I used on my packaging on the pos but when I tried colouring it with gradient it lost its form and came out as a solid shape with no texture.

   
   

   Looking Back

   
   

   When looking back at my work I wasn't as comfortable with some of the final choices I made for a logo and packaging design. I felt the logo was very basic and didn't have a great deal of visual impact or show any idea to what it could be a logo for (for example the block text AROMA could be for a deodorant company) I wanted a logo that could easily be recognisable as an incense brand and wanted to incorporate the incense stick itself into the logo of the product.

   
   

   

   
   

   

   For my first design I worked close to my previous logo with the block AROMA surounded by a box, I stuck with the same typography but replaced the fraim with two incense sticks

   
   

   
   

   

   For the second logo I used incense sticks to form the As in the logo, I felt that this was a much more chic design however I felt that the text overpowered the incense sticks

   
   

   

   for my final design I wanted to make a logo made entirely from incense sticks and looked at the CFTHY logo as inspiration as it followed the same idea of straight lines making letters.

   I  felt that this logowas much stronger than my original and showed a little  more individuality ralther than straight block letters.

   

   I made a mock up design of the packaging with the new logoto see how it would look. I removed the smoke effect that was originally on the box as it didnt look refined or elegant enough so I replaced it with the silhouette of an incense stick to break the space between the two logos. I felt this made the job of colouring much easier as well especially for the Rejuvinating Jasmin that was solid white with a yellow blob of smoke placed on it.

   
   

   

   With the new logo i also decided to make an advertisment poster to go with it, however this was a very last minute decision on how the logo could be used for things other than the packaging. Looking at it now I believe if I had more time at hand i would have illustrated the poster by hand and then manipulated it in photoshop, however I feel that the new logo works well as a very interesting form of typography.
   
   

   
   

   
   

   
   

   
   

Art from Tablet