During the 50's illustrations were seen everywhere, books, magazines, billboards, food and drink packing, they were even on TV in the form of short animations.
50’s America was begining the expanding of its advertising and media tools, and illustration became a common method of showing ideas.
During the 50’s the average salary in America went up by 50%, credit cards were introduced and an increase in child birth ment that consumerism would flurish, meaning more illustrators were hired to create advertisement.
In a decade marked by economical growth, there were many new brands and products that came to life.
Increased leasure time lead to fast food restaurants and outdoor cinemas spreading rapidly.
However during the 50s there was the constant threat of cold war, which also created jobs for illustrators creating anti comunist propaganda.
The motion picture industry began to boom meaning illustrators were called in to create movie posters and billboards. By 1958, there were more than 5,000 drive-in’s in America and more than 10.5 million American homes had a TV.
Illustrators were a necessary assets in the advertising industry, in the Movies-TV industry, and even around the news desks and newspapers.
Children’s illustration began to generate more interest, characterised by imaginative characters, use of bright colours and expanded colour palettes.
Dr. Seuss was considered the most famous illustrators of his time. After drawing political cartoons during WWII, he returned to children’s books. In 1955 he published his most known book "The Cat in the Hat" based on simplified vocabulary accompanied by distinct drawing style, verse rhythms and incredible imaginative themes.
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